Superbrands® gives an overview of the UK brand environment, ranking the most trusted brands across many sectors and industries. Getting into the top 500 is extremely competitive, with household brand names not even making the list. So being recognized as one of the UK's strongest B2B brands for the 11th consecutive year is a huge achievement.
Other organizations that are a Superbrand include: Rolex, Google, BBC, Apple, British Airways, Coca-Cola, BP, Microsoft and many more.
There’s a thorough process to determine which companies are a Superbrand. Not only is the advice from an independent council of brand experts taken into account, but a brand survey is also completed by thousands of consumers. Brands need to have established the finest reputation in their field and offer customers significant emotional and/or tangible advantages over their competitors. Brands are also judged on their quality, reliability and distinction.
Of the 1,500 brands shortlisted only 500 make the Superbrands list.