Focused on building consumer trust and satisfaction, ISO 10008's guidelines target B2C ECT involving consumers as a key customer group. It is applicable to any organization engaged in, or planning to be engaged in, a B2C ECT, regardless of size, type and activity.
The standard's framework helps organizations to continuously improve and refine systems to gain a competitive advantage and bolster customer-centric processes. The guidance within ISO 10008 can complement an organization’s quality management system.