One in three shoppers across the globe would pay more for a carbon footprint verified product or service, compared to a similar product/service that was not verified.*
The majority of consumers also want to know that the claims on products and services are genuine, and verified by an independent third party**, to avoid the ever-increasing trend of ‘greenwashing’.
Products that have successfully completed the carbon footprint verification process will be awarded the ISO 14067 Carbon Footprint Verified Mark of Trust, a powerful differentiation tool to reinforce stakeholder confidence and enhance brand reputation.
ISO 14067 defines principles, requirements, and guidelines for quantifying and reporting the carbon footprint of a product consistent in methods outlined in international standards on lifecycle assessment (ISO 14040 and ISO 14044). It also considers lifecycle greenhouse gas emissions from raw material extraction.
*Simon-Kucher & Partners | 2021 | Sample 10,281 adults, 17 markets
**YouGov| Kitemark Tracker 2021 | Sample 12,635 adults,12 markets
YouGov 2023 Carbon Consumer Research. Sample – 5390 adults, 4 markets
