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Edgbaston Stadium has become the first cricket ground to achieve Sustainable Events Management certification (ISO 20121:2012).
“Edgbaston aims to be the most sustainable cricket venue in the UK, so having sustainability embedded into our event management is crucial.”
Located in the heart of Birmingham, it also hosts corporate and entertainment events, from business conferences and exhibitions to banquets and fireworks displays. Edgbaston's goal was to become the game's most sustainable cricket business.
Cricket is a weather-dependent sport, and therefore one of the sports most at risk from climate change. By operating more sustainably, stadia and their events play a vital role in creating positive, sustainable impact. Edgbaston has adopted a four-pillar sustainability strategy: cutting energy use; recycling and waste management; reducing carbon footprint; and education, health and wellbeing initiatives. It sought to drive wider change by raising the environmental awareness of fans, staff and the local community.
All events hosted at the stadium are included in the scope of work. A key focus is on cutting carbon emissions across all scopes of the ground's footprint. Measures include use of renewable energy, compostable food packaging, no single-use plastics, increased recycling and improved bus links. It also means assessing the sustainability credentials of suppliers and working in collaboration with sustainability partners.
Sustainable Events Management certification from BSI is helping Edgbaston to:
Lead the cricket world in energy efficient practices .
Operate a robust structure to identify, manage and mitigate adverse sustainability impacts.
Define roles and responsibilities for staff, contractors and suppliers.
Leverage cricket's powerful reach to raise sustainability awareness.
Encourage the game's many followers to collaborate to reduce their collective carbon footprint.
Demonstrate its stance on sustainability, boosting brand reputation and competitive edge.
Since becoming the first cricket ground to achieve ISO 20121 certification, Edgbaston has made significant progress towards its sustainability goals.
Hosted the UK's first sustainable international cricket match day.
Rolled out a low-energy LED light project.
Reduced waste by a third.
Continued the use of e-cups, preventing the waste of over 3 million plastic alternatives since 2016.
Run kitchens on 80% locally sourced produce.
Maintained momentum towards achieving Net Zero by 2030.
“Cricket is one of the sports most at risk from climate change, so it's right we're leading the charge to change attitudes.”
We make this possible by getting people around the world to think, work and innovate together. We're in a unique position to accelerate progress towards a sustainable future.
Discover how the standard for Sustainable Events Management provides the framework, policies and procedures needed to support change
