BSI hits top spot in influential Superbrands category

BSI revealed as one of the strongest business-business brands for 2012

BSI has been officially identified as one of the top 50 Business Superbrands for 2012.

For the tenth year in a row the expert body in the world of standards has been recognised by a panel of industry experts and business professionals as one of UK’s strongest B2B brands.
The organisation took the lead within the category of ‘Support Services – Associations and Accreditations’ and gained an overall position of 42 within the official top 500.

The Superbrands title was awarded to BSI based on three key factors: quality, reliability and distinction dovetailing seamlessly with the company’s mission of helping organisations achieve excellence in everything they do.

Co-ordinated by The Centre for Brand Analysis, the prestigious Business Superbrands list is drawn from over 10,000 independently identified brands, before being whittled down to a shortlist of just under 1,500, that are then judged by the expert panel and UK business professionals.

Chris Wright, Head of Global Brand and PR at BSI said: “BSI is committed to helping businesses achieve excellence. It is therefore a great honour to be awarded the Superbrands accolade as a result of a rigorous and independent selection process. Achieving such a high rating is a reflection of BSI’s core values of expertise, independence and integrity.”

Stephen Cheliotis, Chairman of the Superbrands Expert Council said: “A truly super business brand exudes success, quality and innovation. It is a huge achievement that BSI has made the official top 500 list for 2012, as the Business Superbrands poll is the definitive list of the strongest business brands today.”

About BSI

BSI (British Standards Institution) is a global organization that equips businesses with the necessary solutions to turn standards of best practice into habits of excellence. Formed in 1901, BSI was the world’s first National Standards Body and a founding member of the International Organization for Standardization (ISO).

Over a century later it continues to facilitate business improvement across the globe by helping its clients drive performance, reduce risk and grow sustainably through the adoption of international management systems standards, many of which BSI originated. Famed for its marks of excellence including the instantly recognizable Kitemark®, BSI’s influence spans multiple sectors including aerospace, construction, energy, engineering, finance, healthcare, IT and retail. With over 70,000 clients in 150 countries, BSI is an organization whose standards inspire excellence across the globe.