Customer Focus using Quality Function Deployment

It is widely recognized that customer focus is one of the keys to business success. Customer focus is used to carry the "Voice of the Customer" throughout your organization.

The techniques used are extremely flexible and can be used in any situation to ensure that the needs of the customer remain paramount

How will I benefit?

  • Achieving customer focus in product, process or service planning helps to minimise design changes, dramatically increases customer satisfaction and reduces development cycle time.
  • Identifying priorities based upon customer requirements enables the most effective use of limited resources
Maintain high levels of customer focus