The Kitemark: a sign of something special
Research shows us that the Kitemark really means something in the marketplace.
“We believe the BSI Kitemark BS 10125:2014 standard endorses the correct standards for Man, Method, Material and Machine, covering all aspects required to deliver consistent levels of quality to ensure customer satisfaction and safety is delivered in every repair.” - Adam Murray, Motor Technical Manager, Aviva, UK
“It was essential we worked to achieve the BSI Kitemark as there is no other symbol in the world that denotes such high quality and trust.”- Mark Baldwin, Managing Director, East Bilney Coachworks
GfK NoP research shows that high percentages of consumers - upwards of 80% — associate Kitemark symbols generally with honesty, quality, reassurance, safety, reputation and trust.
In other independent research carried out for BSI in 2012*, 84% of drivers said they’d feel more comfortable going to a Kitemarked repair centre — and a 2014 survey reported similar results, with 62% of 16-24 year olds and 72% of those aged 55+ saying they’d choose a garage that had a Kitemark over one that didn’t.
* An independent study conducted via OnLineBus for BSI. A total of 923 British adults aged 16+ were interviewed. Interviewing was conducted by online self-completion from 11th – 15th October, 2012. The sample was weighted to represent the 16+ population of Great Britain.