Consumers equate food with pleasure. To be pleasurable food has to taste good, be produced in line with consumers’ values and be trusted.
For people to truly enjoy what they’re eating and drinking taste is a key consideration, but so is the ability to trust that it’s made of what the label says, that it’s made where the label says it’s made and that it’s made ethically and/or with as small of an environmental impact as possible.
To help food sector organizations improve consumers’ trust in their products, BSI offers the Kitemark™ food assurance program. The BSI Kitemark is one of the most recognized symbols of quality and trust, offering true value to consumers, businesses and procurement practices.
The BSI Kitemark food assurance program reassures consumers and organizations about a specific characteristic of a product. It ensures a product is produced in compliance with key aspects of what your promise to the consumer is; from purity and origin to environmental and fair production practices.
All of these factors directly affect consumer buying decisions. With food fraud in the headlines and labelling that’s becoming more confusing than helpful, sceptical consumers may doubt what they find on the shelves or online.
A Kitemark can help your business build trust and brand value through independent verification that your:
- Product is what you say it is
- Product comes from where you say it does
- Customer promise is genuine