 Joe Muratore
Americas Director
Product Certification
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You have an extensive background within the product testing, verification and certification services, can you tell us how you started; what is your educational background and what led you to this industry?
I discovered my interest in engineering and imagery as an avionics reconnaissance systems specialist in the U.S. Marine Corp. After leaving the service, I graduated from the Rochester Institute of Technology with an engineering degree and started my second career as an Imaging Instrumentation Systems Engineer at NASA’s Ames Research where I used imaging technology and photographic science to investigate and understand the structure of various components used in flight. For example, much of my work was around supporting the computational fluid dynamics division and developing various flow visualization techniques to enable empirical testing in high-speed wind tunnels.
After NASA, I began my product verification journey starting in field of producing industrial controls used in factory automation and safety light curtains. My role included new product development, maintaining the quality management system, and working with a global distribution network to meet local regulatory requirements needed to access key markets for our products.
I further honed my corporate skills as co-owner of a successful medical imaging company, which addressed a market need for the conversion of medical modalities from analogue to digital to enable their integration to the hospital patient electronic records systems. Our high-resolution analogue to digital conversions were used by many of the Fortune 100 medical device manufacturers to extend the life of their imaging modalities that had not previously supported Digital Imaging and Communications in Medicine (DICOM). The integration of all these solutions were required to be tested to meet regulatory and client specific requirements.
Throughout my career, I have invented and patented a variety of products and am a published technical author in Aeronautics. This technical acumen has allowed me to help clients better define product specification and testing protocols to support the verification of their unique offerings, as well as product type testing. I feel one of my greatest strengths is combining my passion and expertise to actively work with management teams to help them differentiate their products and embed excellence.
Tell us about your role at BSI…
As the Americas Director Product Certification for BSI, I work with multiple teams across the Americas to drive our One BSI initiative, where we help clients better understand all of the solutions BSI has to offer, and solve client challenges/problems, bringing my unique combination of technical expertise and business experience to the organization. I oversee the organization’s efforts to help open world markets for Americas’ manufacturers with solutions that verify product compliance to regulatory requirements, drive business performance, embed excellence, and facilitate organizational resilience.
What sets BSI apart in its ability to support organizations?
BSI offers a range of testing verification and certification services including new product development, pre-assessment, gap analysis, batch testing, and full compliance testing. As a world-leading Notified Body for CE and the owner of the Kitemark, a globally recognized “mark of trust”, BSI has one of the widest testing and certification capabilities in the world, providing our clients confidence in their products and helping them gain access to global markets.
Can you share what your top revenue product/service is and explain why your clients choose BSI to provide the solution?
BSI has been extremely successful in supporting clients to gain access to new markets in personal protection equipment (PPE) and can cover everything protective, from head to toe, for all applicable modules. In addition, we are one of a few CBs with an associated independent respiratory lab. We offer joint Australian Benchmark approvals for Australasian and Asia Pac markets. In addition, we can offer one-stop-services for PPE and Medical Device Directive (MDD) certifications for customers and European Securities and Markets Authority (ESMA) approval, and potential for certification to meet ESMA requirements, for the United Arabs Emirates (UEA) market
What do you think are the greatest opportunities for businesses in product testing, verification, and services when it comes to standards and certifications?
Our areas of focus in the Americas for product testing and verification services lie within Built Environment, Building Information Modelling, Construction Products, Gas and Electric Appliances, IoT, and Personal Safety Equipment. If our clients are trading internationally, plan to export to a new country, or are developing new products, BSI experts can help them navigate the regulatory landscape. We work with clients all over the world to get their products to market quickly while complying with the latest market access requirements.
ENDS
About BSI
BSI is the business improvement company that enables organizations to turn standards of best practice into habits of excellence. For over a century BSI has championed what good looks like and driven best practice in organizations around the world. Working with 84,000 clients across 193 countries, it is a truly international business with skills and experience across a number of sectors including aerospace, automotive, built environment, food, and healthcare. Through its expertise in Standards Development and Knowledge Solutions, Assurance, Regulatory Services and Professional Services, BSI improves business performance to help clients grow sustainably, manage risk and ultimately be more resilient.
To learn more, please visit: www.bsigroup.com/en-us
