It’s not a surprise that consumers equate food with pleasure. But pleasure is complex.
Consumer expectations and values are changing. For people to truly enjoy what they’re eating and drinking taste is a key consideration, but so are the ability to trust that it’s made of what the label says, it’s made where the label says it’s made and that it’s made ethically with as small of an environmental impact as possible.
All of these factors directly affect their buying decisions. With food fraud in the headlines and labelling that’s becoming more confusing than helpful, sceptical consumers are losing trust in what they find on the shelves of their local stores or online.
As part of our Royal Charter, BSI is responsible for advancing the public interest. To help food sector organizations improve consumers’ trust in their products, we have developed our Kitemark for Food Assurance scheme. The BSI Kitemark is one of the most recognized symbols of quality and safety, offering true value to consumers, businesses and procurement practices.
From personal protective equipment to the Internet of Things, organizations that engage the Kitemark reduce risk, increase customer satisfaction and increase access to new customers around the world.
The Kitemark for Food Assurance can help you build trust with your customer by verifying:
- Your product is what you say it is (purity, non-allergenic)
- Your product is made where you say it is (provenance)
- Your product is made ethically and/or sustainably