PAS 7100 Code of Practice, provides business with the guidance needed to develop a product recall process, so they can be prepared if things go wrong.

Business want to act rapidly to address a product failure, which has the potential to cause harm to their customers, and to contact those consumers as quickly and as efficiently as possible.  An effective recall process assures consumers that business have their best interest in mind, and will deal responsibly with a problem, as soon one arises.