As the webinar and blog concept was conceived but not written before the pandemic, each day we open our laptops, our reflections on the “new normal” for the sector become refined. This is an industry which has always made a strong recovery from previous crises such as 9/11, or the financial crisis of 2008/09. But this is very different, with consequences that nobody would have expected. With endless commentary on how the magnitude of COVID-19 will change the way we both perceive air travel, and in turn, how the structure of the industry may change, one thing is for sure; some of our business practices of on-line meetings which we have all been forced to adopt, now feel as if they will be non-elastic and we will not return to the way we once worked.
