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    Campaign

    AI for Good

    AI offers huge potential to change lives for the better, make a positive impact on society and accelerate progress towards a sustainable world.

    Shaping trust in AI to drive adoption

    Organizations are at different stages of their AI journey, but a common thread is the importance of trust, grounded in governance.

    • 93%

      of business leaders globally recognize the importance of safety and an ethical approach to AI.

    • 54%

      of business leaders globally agree they’d trust AI more if validated by an external organization.

    • 65%

      say AI has delivered measurable benefits to their organization .

    • 59%

      of business leaders consider AI to be crucial to the growth of their organization.

    • 64%

      have received the training needed to use or manage AI in a safe and secure way.

    • 26%

      of organizations are taking steps to align to the AI Management System Standard (ISO/IEC 42001).

    Listen to our digital trust leaders exploring opportunities of AI for good.

    Explore AI opportunities

    Delve into the data behind views of hundreds of business leaders in our Trust in AI data visualizations to spot opportunities for your organization.

    View the data
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    No matter where you are on your AI journey, the opportunity is abundant. The time is now for organizations to be clear on their next steps.

    Starting by exploring where AI strategy meets business strategy will be key to unlocking success. And remembering that more is not necessarily better in this fast-paced AI revolution.

    Taking a step back, considering your organization’s needs in line with the latest developments is key. This offers the opportunity to move from ambition to action, exploring potential guardrails that can help to move forward, bringing employees, suppliers and customers along with you. Ready to get started with accelerating AI for good together?

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    Let's shape trust in an AI future together

    Our experts provide a trusted foundation that understands the societal impact of AI and allows your organization to create positive change.

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