Of consumer who are aware of the Kitemark:
TRUST: 88% have more trust in Kitemark products
PURCHASE INTENTION: 80% say they will buy Kitemark products in the future
ADVOCACY: 73% are more willing to recommend a Kitemark product
PRICE PREMIUM: 69% are willing to spend more on Kitemark products
REPUTATION: 88% believe a Kitemark product comes from a reputable company
CHOICE: 75% believe that the presence of a Kitemark makes it easier to choose between products
SAFETY: 93% believe that a Kitemark product is safer
REASSURANCE: 89% state that they can trust a Kitemark product more than others
QUALITY: 91% say that the Kitemark gives them a reassurance of quality
HONESTY: 83% state that the Kitemark is honest and genuine
INTELLIGENCE: 77% believe the Kitemark shows they have purchased intelligently