Kitemark® makes a real difference


17 April 2007

Independent survey proves Kitemark® is making a difference

More than 60 percent of licensees report increased trust from consumers

An independent survey, carried out by after-sales specialist Automotive Advantage, has once again underlined the necessity for and success of the Kitemark for Garage Services scheme in the automotive industry.

The survey, which involved a number of Kitemark licensees, questioned the benefits of the scheme, its effectiveness and, impact on consumers.

Overall, licensees hailed the scheme a resounding success with more than 60 percent identifying an increased trust in their business by motorists and 88 percent stating that they had received comments about the Kitemark from customers.

With licensees also gaining new business with the Kitemark, all garages surveyed stood by their decision to embrace the scheme believing it to be the way forward for the automotive industry.

Ian Harper, Director Global Marketing & Business Development, said: “We are on an aggressive campaign to grow the Kitemark for Garage Services scheme and the results of this independent report from Automotive Advantage have given everyone at BSI a major boost. It is particularly pleasing to see the investment made by independent garages pay off, with increased business and confidence in their service and repair.”

For more information please contact Mark Field at Chicane on: 01344 844779 begin_of_the_skype_highlighting 01344 844779 end_of_the_skype_highlighting (office) or 07786 021 073 begin_of_the_skype_highlighting 07786 021 073 end_of_the_skype_highlighting (mobile)

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About the Kitemark®:
The Kitemark is one of the most respected product quality marks in the world, demonstrating that a wide range of products from lighting to fire extinguishers conform to standards, ensuring that vital safety and performance requirements are met.

The word Kitemark® and the Kitemark® logo are registered trade marks of BSI. A combination of a quality based system, such as BS EN ISO 9001 or other quality system, with advanced product/service testing provide the basis for a Kitemark offering trust, integrity and quality.

BSI Product Services: With its Global HQ in Hemel Hempstead, BSI Product Services provides product/service testing and certification Worldwide and is the UKAS accredited Notified Body for 17 of the New Approach EU Directives.

Contact: Claire Lynam, Marketing & Communications Manager, BSI Product Services, Tel: 01442 278527 begin_of_the_skype_highlighting 01442 278527 end_of_the_skype_highlighting or