Etisalat Directory Services Achieves New Benchmark in Global Quality Standards

Etisalat Directory Services, the leading directory publisher in the UAE, has been awarded the ISO/ IEC 9001-2008 Quality Management System (QMS) certification. This was presented in recognition that Etisalat Directory Services has implemented standardized best practice and techniques.The certificate was issued by the British Standards Institute (BSI) one of the leading certification body. 

Achieving this certification shows its customers – which include many thousands of advertisers that partner with Etisalat Directory Services each year and the millions of users of its digital and print publications - the organization's commitment to quality-of-service. Directory Services was founded in 2008 and is led by General Manager Mr. Rashid Al Naqbi. “We have made extensive preparations for the ISO certification process, following the Etisalat Services Holding Corporate Strategy guidelines and supported by our management teams and are greatly encouraged by the results. Etisalat Directory Services continues to abide by quality controls and processes put in place to provide the best services to our advertising partners and users. The ISO certification is a guarantee of excellence in the directory industry and will, without doubt, continually help us to improve our service,” said Mr. Rashid Al Naqbi.

According to Mr. Ali Al Sharid, CEO Etisalat Services Holding LLC: “Obtaining ISO 9001-2008 QMS certification inspires Directory Services to focus on continued process improvement and efficiency gains. It is with great pride that we can recognize the achievements and hard work of the Directory Services team, which further demonstrates Directory Service’s commitment to deliver a high level of service to advertisers as well as users, today and in the future.”
“The achievement of this certification by Directory Services shows the strategic commitment of Etisalat Services Holding towards Quality Management System. The certification is may be the most recognizable milestone, but is only part of a set of activities that have been implemented in that direction” said Mr. Ahmed Abdulrahman, vice-president of Corporate Strategy and Support Services from Etisalat Services Holding.

Etisalat Directory Services is part of Etisalat Services Holding LLC, and is well known for its use of cutting-edge technology available with the Yellow Pages iPhone application, the first of its kind in the Middle East and its Yellow Pages website, available on any computer connected to the internet or in any browser enabled mobile, and the printed version.
at Directory Services has implemented standardized best practice and techniques. The certificate was issued by the British Standards Institute (BSI) the leading certification