New independent consumer research conducted earlier this year tells us that the Kitemark for Vehicle Damage Repair gives the motorist greater confidence in the quality of the repairs.
Over 80 per cent of survey respondents confirmed they would be more comfortable using a garage that had achieved a BSI Kitemark for Vehicle Damage Repair.
With this high response in mind, it’s important to recognise the value of the Kitemark and what it means as a result to the motorist. And it’s interesting to note that this recognition goes right across the age range of drivers questioned, from 16 and upwards.
The survey also identified that low levels of consumer confidence were underlined by a staggering 94 per cent of respondents stating they would support unannounced inspections to make sure bodyshop standards remain habitually high. As the Kitemark scheme follows this approach, which is not offered by other certification schemes, this is an important message of real confidence for the consumer.
Please feel free to share this good news message in your own promotions.
*An independent study conducted in Great Britain via OnLineBus, an Internet omnibus survey. A sample of 923 GB adults aged 16+ were interviewed. Interviewing was conducted by online self-completion from 11th – 15th October 2012.