Safety (Mis)Communication

How to create a positive, sustainable safety culture

A free webinar
Friday, March 17, 2017
8:00 AM – 9:00 AM PDT
11:00 AM – 12:00 Noon EDT

RSVP by March 15

How to say what you mean and mean what you say.

As safety professionals or managers, we seek to motivate employees to work safely by communicating our key messages briefly and simply so that there is no room for confusion. However, despite our best efforts and intentions we don’t get the results we were expecting – why?

One of the key objectives of effective communication is to avoid being misunderstood. The differences between what we say, what we mean, and what they hear can lead to huge misunderstandings between management and workers.

For example, the commonly used phrase "Safety is a condition of employment." is brief and to the point, but ineffective for many reasons. This message yields exactly the opposite of what is intended - it results in a disenchanted workforce where safety is equated with punishment, rules are not respected (and, likely not questioned) and ideas for safety improvements are suppressed or not even offered.

In order to avoid being misunderstood, we must understand the three perspectives of what we say, what we mean when we say it, and what the intended audience actually hears.

What you'll learn

In this engaging and interactive format presentation you’ll learn:

  • Why traditional approaches to safety communications actually work AGAINST our efforts to create a healthy safety culture.
  • How to prevent misunderstanding – as illustrated through commonly used motivational safety messages.
  • How to avoid the pitfalls of “safety sound bites”, significantly increasing your ability to create positive, sustainable changes in safety culture by learning how to send the right messages and avoid sending ineffective ones.

Bring your questions!


8:00 AM – 9:00 AM PDT

During the presentation participants will be invited to submit questions.

Safety Webinar

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