ISO 20252 Market and Social Research

ISO 20252 Market and Social Research

Increase your business growth with ISO 20252 Market and Social Research

Increase your business growth with ISO 20252 Market and Social Research

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ISO 20252 Market and Social Research


The Australian Market & Social Research Standard (ISO 20252) sets out requirements for a quality management system and requires senior management to be responsible for quality of client service and continual improvement. The standard covers the management and delivery of research from the executive elements such as research proposals, designing questionnaires and discussion guides, sampling and data processing, and archiving documents.

The standard makes provision for quantitative and qualitative research, including self-completion and observational data collection, both online and offline. Good data management and processing practice is also defined through coding, analysis, document retention and security (in accordance with the Data Protection Act), plus guidance on the recruitment and training of fieldworkers.
ISO 20252 will be of particular relevance to market and social research agencies and their clients where consistent and reliable delivery of quality services is essential. It also provides guidance for those conducting, commissioning or buying market or social research and assurance that local requirements are being met.

What are the benefits of ISO 20252 Market and Social Research?

The benefits of ISO 20252 Market and Social Research include:

  • Enhances the management of risk 
  • Increases efficiency and productivity 
  • Improves product and service quality 
  • Improves buyer confidence 
  • Increases loyalty and satisfaction 
  • Is a model to reflect the professionalism of your organization 
  • Assists in the protection of respondent privacy 
  • Becomes a training platform for new employees 
  • Fosters a culture of quality/continuous improvement 
  • Confirms your organisation's commitment to quality assured processes internationally
  • Increases opportunities for international business 
  • Brings professionalism to our industry



Market and social research continues to flourish if quality levels are maintained and improved:

  • Buyers and users of market and social research understand the quality management systems and have the confidence to ask for them when buying research
  • Participants in market and social research know that researchers are committed to protecting their interests

AMSRO helps members gain and maintain ISO standards, offering:

  • Support documentation
  • Online training sessions
  • Services and support 

Why choose us?

BSI (British Standards Institution) is the business standards company that equips businesses with the necessary solutions to turn standards of best practice into habits of excellence. Formed in 1901, BSI was the world’s first National Standards Body and a founding member of the International Organization for Standardization (ISO). Over a century later it continues to facilitate business improvement across the globe by helping its clients drive performance, manage risk and grow sustainably through the adoption of international management systems standards, many of which BSI originated. Renowned for its marks of excellence including the consumer recognized BSI Kitemark, BSI’s influence spans multiple sectors including aerospace, automotive, built environment, food, healthcare and ICT. With over 84,000 clients in 193 countries, BSI is an organization whose standards inspire excellence across the globe.

Our clients choose us:

  • For our unique client management structure
  • For our expertise
  • For our integrity
  • Because we are performance minded
  • For our expert assessors