Food fraud stories may have left you feeling skeptical about the truth behind product claims. Or you might find it hard to navigate complex food labels. That’s why clarity is important in helping you make an informed decision. And there’s no more rigorous and respected assurance mark than the Kitemark.
Like many consumers, you may also want to understand more about the products you eat. The Kitemark can play an important role in helping you to understand the authenticity and provenance of a product, which by the same token endorses the product’s added value.
Ultimately, whether you’re thinking about trying a new product – or deciding between similar products - the Kitemark for Food Assurance is there to help you shop with confidence. Trust the Kitemark. Trust BSI.
When you’re buying groceries and see the BSI Kitemark on food packaging, you can relax in the knowledge that the claim stated within the Kitemark roundel on the label is genuine.