Your new publicity toolkit. Use it to boost your business
You’ve worked hard to earn the BSI Kitemark so you’ll want to get the most out of this achievement and make it work for you and your business. Your new publicity toolkit can help, which we sent recently to all clients.
We know that the BSI Kitemark is a powerful mark of quality. Since it was created in 1903 it’s been used to help reassure the public wherever there has been a need to demonstrate quality, safety and trust in a product or service. And we want to give you the best tools to help you associate your repairs with this powerful quality mark.
Easy and flexible to use, in the toolkit you’ll find a range of templates to help encourage word of mouth promotion, and tools to help you achieve repeat business. Plus we’ve combined this with powerful research which proves what the BSI Kitemark means to the motorist too, giving you hard facts to explain why they should choose you as a BSI Kitemark approved repairer.
In this toolkit you will find:
- Access to your BSI Kitemark for Vehicle Damage Repair logo
- Guidelines on how to use the BSI Kitemark logo
- Customer friendly persuasive messaging
- Free images for you to use to promote your business.
Ready to use promotional templates to help attract new business and encourage existing customers to spread the word. These include:
- Web banner adverts
- Email marketing template
- Mini certificate
- Mirror hanger
How does it work?
All the materials in the CD are free for you to use. In the toolkit you will also find printed samples to give you an idea of what the postcards, mirror hanger and mini certificate will look like. You can add the BSI Kitemark to your existing promotional materials. Or use our templates to help attract new business and encourage word of mouth marketing.
We really want you to get the most out of the BSI Kitemark for your business and we’re keen to make sure that the materials are relevant.
If you have any feedback, suggestions or would like us to review any specific messaging, please email us with your enquiry and we will be happy to support.
We’d particularly like to thank Malcolm Banner of the National Accident Repair Group, Tracy Howard of Howard Basford and Tim Clarke of Howard Basford, Birkenhead, for their support and the use of the Howard Basford Birkenhead body shop for the production of photography.