From food to fashion to finance, consumers are increasingly seeking out organisations they can trust to behave ethically, and choosing them to do business with.

Now that artificial intelligence (AI) can be programmed to make decisions that have a huge impact on the lives of consumers and the choices they make, how can consumers be sure that the organisations developing and using AI, do so in an ethical way? What tools do organisations need to build consumer confidence and enable them to take advantage of AI for the benefit of consumers? Will the consumers’ right to choose be taken away, through a lack of clear governance principles in the rapidly emerging world of AI?

Join us to hear views and experiences from guest speakers including Ethical Consumer, Consumers International, LEGO, Yoti and the BSI AI standards committee to discuss how industry, government, standards makers and consumer organisations can help to effectively address these challenges.

Welcome and introduction from the new BSI Consumer Forum Chair.

If you require accommodation, hotels close to the venue are Premier Inn, London Blackfriars and Travelodge, London Central Liverpool Street.

Full Agenda: 



9:30 –10.00

Registration and refreshments


Welcome and opening address

Liz Barclay, Consumer Forum Chair

Christine Heemskerk, CPIN Chair


Ethics – what does good look like?

Has consumer demand for socially responsible business models led to organisations developing practices and communication tools to inform their customers that they are doing business fairly?

Rob Harrison, Director, Ethical Consumer

Martin King, Customer Vulnerability, Lloyds Banking Group

Christopher Payne, Senior Manager, Government & Public Affairs, LEGO Group

11.00 –11.30

Coffee break

11.30 –12.00

Ethics – what does good look like?

Q&A session

Facilitator: David Bell, Director of Standards Policy, BSI


Interactive session 

What does ‘ethical behaviour’ look like today?

What is the potential harm to consumers if business do not behave ‘ethically’?

What benefits has ‘ethical’ business practice brought to society





13:30- 14.15

AI – what does good look like?

What are the opportunities that can be created by ‘ethical AI’ and what harm can it cause if consumer rights are ignored? What will it take for consumers to trust AI?

Liz Coll, Head of Digital Change, Consumers International

Julie Dawson, Director of Regulatory and Policy, Yoti

Dr Milan Patel, Chair BSI AI committee

14.15 –14.45

AI – what does good look like?

Q&A session

Facilitator: Claire Milne, Independent consultant and part-time academic

14:45- 15.00

Comfort break

15.00 –15.45

Interactive session:

What are the risks and benefits of AI technology to consumers? 

Will good governance and ethical behaviour create consumer trust?

How can consumers make an informed choice?



Summary and conclusions

Sadie Homer, Consumer Policy Manager, BSI 


Event close  

Richard Collin, Head of European and National Policy, BSI