DFS has become the first and only UK furniture retailer to be certified to the BSI Kitemark™ for upholstered furniture. The BSI Kitemark is one of the most established and recognized symbols of quality and safety throughout the world, giving consumers the confidence that a product or service goes above and beyond standard levels of quality, and can be trusted to meet the highest levels of safety and reliability.
To achieve the new Kitemark certification for upholstered furniture, all DFS’ own factories and suppliers have undergone rigorous assessment from BSI, focusing on the product frames, mechanisms and fabrics, as well as factory production control. To guarantee customers the highest standards, each DFS sofa range was put through its paces; undergoing up to 23 separate tests withstanding loads of up to 100kg to measure its strength and durability. All DFS’ own factories and suppliers will now continue to be independently audited by BSI on an annual basis, to ensure production is consistent and that quality standards continue to be met.
Natasha Bambridge, UK Product Certification Director, BSI comments: “The BSI Kitemark is a highly recognized mark of quality which consumers know they can trust. In fact, 58% of British consumers emphasise that the BSI Kitemark is a believable indication of quality measures and 8 in 10 consumers highlight British Standards as important. We’re thrilled that DFS is the first UK furniture retailer to be awarded our Kitemark for upholstered domestic furniture.”
Nick Collard, Chief Commercial Officer at DFS adds: “At DFS we’re passionate about creating quality products for our customers. We’re a manufacturer as well as a retailer and because of this we have a deeper level of expertise and the quality standards we set ourselves are extremely high. What consumers can take from this certification is the importance we place on going the extra mile to create furniture that will last and has been independently certified to the BSI Kitemark. We’re delighted to be the first and only retailer to receive this certification.”