BSI Group named as a Business Superbrand

Press release - February 2008

BSI Group announced as one of the UK’s strongest business-business brands for the fourth consecutive time

BSI Group, the leading independent professional business services organization was today announced as one of the UK’s leading business brands in the Business Superbrands 2008 list. The announcement follows a robust selection process taking into account the views of an independent and voluntary council of experts and over 1,500 business professionals, the latter surveyed by research agency YouGov. This is the fourth time in a row that the award has been made to BSI.

Business Superbrands is a unique initiative from the Superbrands organization, the global branding arbiters. Business Superbrands is in its eighth year and has become a key barometer on the performance of brands across a wide variety of sectors.

“With talk of significant slowdown in the economy over the next 12 months, it is reassuring to those companies achieving Business Superbrands status that they possess a powerful, respected and recognized brand that should assist them in mitigating risk, negating the downturn and outperforming competitors,” comments Stephen Cheliotis, Chairman of the Business Superbrands Council for 2008.

“The essential components that define a Business Superbrand – quality, reliability and distinction – help make a business strong enough to see off the challenges bought about by a deteriorating economic climate.”

As a Business Superbrand, BSI Group has become extremely desirable among many business leaders and influencers. From its inception over a century ago, BSI today operates globally by inspiring confidence and delivering assurance to clients with standards-based solutions in more than 100 countries. Recent high profile activities have included partnering with Carbon Trust and Defra to develop a standard methodology for calculating the embodied greenhouse gasses in products and services; developing the world’s first standards for business continuity management (BS 25999) and sustainable event management (BS 8901) used at Live Earth; and partnering with Thatcham to develop a Kitemark® scheme to ensure high quality crash repairs. BSI is also well-known for developing the world’s first standard for quality management systems, now known as ISO 9001 and adopted by over 1 million companies in 170 countries.

BSI’s Kitemark® – the UK’s first product quality mark and the premier symbol of trust – has for the first time also been recognized as a Business Superbrand in its own right.

19 May 2008