Taking a leading role in shaping the industry, the Direct Marketing Association (DMA) has developed an alliance of like-minded member companies to partner with BSI British Standards to create the first standard for environmental performance in the field of direct marketing.
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Customer complaints can lead to a poor business reputation if they are not handled properly. Equally, organizations can gain valuable insight and determine the root causes of problems if they have an effective system of recording and analysing complaints in place.
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