PRESS RELEASE
11 November 2008
Castrol and BSI Kitemark are working together to show that their trusted, respected and valued brands can help educate consumers to make informed choices, in relation to their motoring needs.
Current economic conditions mean that drivers are cutting back on good routine maintenance. They are also buying cheaper products and services which, although saving money in the short term, are leaving them exposed to potential problems and, possibly, safety issues later on.
The Kitemark and Castrol brands share many core values such as trust, integrity and reassurance. Castrol, along with other leading industry representatives was key in the sponsorship and production of the publicly available standards (PAS 80) that formed the foundations of the Kitemark scheme.
Now, Castrol and BSI Product Services have joined forces with consumer motoring champion Quentin Willson to highlight the extent of the problem and call for more informed consumer knowledge.
Quentin Willson commented, "Cars today are sophisticated machines which need professional maintenance and care. Consumers opting for the cheaper option to try to save a bit of cash now will inevitably find themselves with bigger bills down the line. Simple things like ensuring motorists use reputable garages such as those certified by BSI with a Kitemark for Garage Services will ensure they get good quality maintenance and value for money, not to mention peace of mind."
"And consumers also need to be made aware that when it comes to engine oil, gone are the days of 'one size fits all' philosophy. With the vast range of different types of engines and performance cars available today, drivers simply aren't aware that each engine can only function correctly with a certain specification of oil. Asking for advice from a professional will help them to ensure they use the right oil and therefore care for their car correctly," added Mr. Willson.
The Kitemark Garage Services scheme improves standards within the aftermarket vehicle servicing sector and reassures drivers that they will receive honest, fair and safe service.
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NOTES TO EDITORS
For media information
Claire Lynam
Head of Global Marketing Communications
BSI Product Services
Tel: +44 (0)8450 765600 x5308
Email: claire.lynam@bsigroup.com
About BSI Product Services
With its Global HQ in Hemel Hempstead, UK, BSI Product Services is the testing and certification arm of the world-renowned BSI Group. BSI’s testing and certification capabilities are amongst the most highly-rated in the world. BSI provides product/service testing and certification to UK, European and International standards and is the UKAS accredited Notified Body for 17 of the New Approach EU Directives. For further information please visit www.bsigroup.com/productservices.
About the Kitemark®
The Kitemark is one of the most respected product quality marks in the world, demonstrating that a wide range of products from lighting to fire extinguishers conform to standards, ensuring that vital safety and performance requirements are met.
The word Kitemark and the Kitemark logo are registered trade marks of BSI. A combination of a quality based system, such as BS EN ISO 9001 or a similar quality system, with advanced product/service testing provide the basis for a Kitemark scheme offering trust, integrity and quality. For further information please visit www.bsigroup.com/kitemark.
About BSI Group
BSI Product Services is part of BSI Group, a global independent business services organization that inspires confidence and delivers assurance to customers with standards-based solutions. Originating as the world’s first national standards body, the Group has over 2,300 staff operating in over 120 countries through more than 50 global offices. The Group’s key offerings are:
- The development and sale of private, national and international standards and supporting information
- Second and third-party management systems assessment and certification
- Product testing and certification of services and products
- Performance management software solutions
- Training services in support of standards implementation and business best practice.
For further information please visit www.bsigroup.com.
