PRESS RELEASE
1 March 2008
The BSI Kitemark has been awarded Business Superbrands status for the first time this year, adding extra weight to the drive to push the BSI Kitemark for Garage Services initiative even further forward.
The announcement follows a robust selection process taking into account the views of an independent and voluntary council of experts and over 1,500 business professionals. A Business Superbrand is one which has established the finest reputation in its field, and offers customers emotional and/or tangible advantages over competitors which (consciously or subconsciously) customers want, recognise and are confident about investing in. Business Superbrands must represent quality, reliability and distinction.
In addition, The BSI Group has been included in the top 500 league of Business Superbrands for the fourth consecutive year. It has moved up to 184th position this year – a rise of almost 200 places. The BSI Kitemark, on its first appearance in the top 500, achieved a position of 243 which is a significant position in the top half of the table.
The BSI stamp of approval has become extremely desirable among many business leaders and decision makers. The organisation operates globally by inspiring confidence and delivering assurance to clients with standards-based solutions in more than 100 countries.
The news that the BSI Kitemark has achieved Business Superbrands status in its own right is a significant boost for both the Kitemark for Garage Services and the Vehicle Body Repair initiatives, which aim to improve the standards, service and quality of garages and bodyshops.
Ian Harper, BSI’s UK sales and marketing director said: “We are delighted that the BSI Kitemark has gained its own recognition as a Superbrand. It is testament to the Kitemark’s significance as a real business advantage because the Superbrands organisation has become the key barometer on the performance of brands across a wide variety of sectors. It is also good news for BSI, being selected for such a prestigious award for the fourth time in a row.”
“This news will serve to reassure the garage businesses that have gained the Kitemark that they have made the right decision by aligning themselves with a brand that really counts for something and has impressive strength.”
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NOTES TO EDITORS
For media information
Claire Lynam
Head of Global Marketing Communications
BSI Product Services
Tel: +44 (0)8450 765600 x5308
Email: claire.lynam@bsigroup.com
About BSI Product Services
With its Global HQ in Hemel Hempstead, UK, BSI Product Services is the testing and certification arm of the world-renowned BSI Group. BSI’s testing and certification capabilities are amongst the most highly-rated in the world. BSI provides product/service testing and certification to UK, European and International standards and is the UKAS accredited Notified Body for 17 of the New Approach EU Directives. For further information please visit www.bsigroup.com/productservices.
About the Kitemark®
The Kitemark is one of the most respected product quality marks in the world, demonstrating that a wide range of products from lighting to fire extinguishers conform to standards, ensuring that vital safety and performance requirements are met.
The word Kitemark and the Kitemark logo are registered trade marks of BSI. A combination of a quality based system, such as BS EN ISO 9001 or a similar quality system, with advanced product/service testing provide the basis for a Kitemark scheme offering trust, integrity and quality. For further information please visit www.bsigroup.com/kitemark.
About BSI Group
BSI Product Services is part of BSI Group, a global independent business services organization that inspires confidence and delivers assurance to customers with standards-based solutions. Originating as the world’s first national standards body, the Group has over 2,300 staff operating in over 120 countries through more than 50 global offices. The Group’s key offerings are:
- The development and sale of private, national and international standards and supporting information
- Second and third-party management systems assessment and certification
- Product testing and certification of services and products
- Performance management software solutions
- Training services in support of standards implementation and business best practice.
For further information please visit www.bsigroup.com
