PRESS RELEASE
3 January 2007
Easy to understand guide to scheme produced
BSI has responded to calls from the garage sector for information on the Kitemark® for Garage Services, with the production of an easy-to-understand guide.
The new glossy 4-page leaflet highlights all the key benefits the Kitemark® for Garage Services offers a garage business and is aimed at encouraging more garages to sign up to the scheme.
Inside the leaflet, BSI has re-iterated the recent independent findings that 82 percent of the UK adult population recognise the Kitemark® and 69 percent of these are willing to spend more on a Kitemark service.
The leaflet, which is being sent directly to garages throughout the UK, allows garages to reply to BSI in order to receive their Kitemark® for Garage Services application pack.
Jack Kryiacos of Kitemark® Licensee East London Garage, said: “The strength of the Kitemark® scheme is in its independence. BSI is outside the motor industry and is therefore recognised by the public as impartial. Everyone at East London Garage feels more confident and professional when dealing with customers and we’ve seen a significant increase in business, aided by an advertising campaign using the Kitemark®.”
For more information please contact Mark Field at Chicane on: 01344 844779 (office) or 07786 021 073 (mobile)
Or e-mail: mark@chicanemarketing.co.uk
EDITORS NOTES:
About the Kitemark®:
The Kitemark® is one of the most respected product quality marks in the world, demonstrating that a wide range of products from lighting to fire extinguishers conform to standards, ensuring that vital safety and performance requirements are met.
The word Kitemark® and the Kitemark® logo are registered trade marks of BSI. A combination of a quality based system, such as BS EN ISO 9001 or other quality system, with advanced product/service testing provide the basis for a Kitemark offering trust, integrity and quality.
www.bsi-global.com/Kitemark
BSI Product Services: With its Global HQ in Hemel Hempstead, BSI Product Services provides product/service testing and certification Worldwide and is the UKAS accredited Notified Body for 17 of the New Approach EU Directives.
Contact: Claire Lynam, Marketing & Communications Manager, BSI Product Services, Tel: 01442 278527 or claire.lynam@bsi-global.com
