Standards Policy

The Standards Policy team falls under the direct responsibility of the Director of Standards. It has three main areas of activity and responsibility:

  • to be the principal link between BSI and its international counterpart organizations. The External Policy team co-ordinates the formal relationship with other national standards organizations and participates in the management structures of ISO, IEC, CEN and CENELEC.
  • to coordinate BSI’s relationship with Central and Local Government departments and agencies.
  • to manage BSI’s activities as the National Standards Body.

David Bell

Director of Standards Policy

David Bell

The Standards Policy team is headed by David Bell. As well as leading the team in BSI David is a member of the Policy and Finance committees of CEN and CENELEC, chairs the CEN/CENELEC working group on outreach to small and medium enterprises, and is a former chairman of the CEN Certification Board.  David was a member of the CEN Administrative Board for 10 years and is a former member of the Advisory Board of the European association of national accreditation bodies (EA). 

Email: david.bell@bsigroup.com

Telephone: +44 20 8996 6347


Jim Shuker

Head of Strategic Engagement

Jim Shuker

Jim leads on BSI’s engagement activity with; the public, consumers, societal stakeholders, education and young professionals. 

The Strategic Engagement team activity includes;

Research; helping for example to understand the economic and social benefits of standards and working with the wider research community.  Building and managing the consumer and public interest network which directly supports the standardization process.  Leading on new activities with Higher Education, especially at post graduate level.  Defining the National Standards Bodies digital engagement strategy.  Engaging with, raising awareness of standards and developing an understanding of our societal stakeholders needs, including labour and environmental NGO’s recognised as Annex III organisations by the European Commission.  Jim has a special interest in the future of corporate governance and an approach to business that creates value for shareholders and society through a focus on purpose, values, relationships and the long-term.

Email: jim.shuker@bsigroup.com

Telephone: +44 20 8996 7006


Amanda Richardson

Head of External Policy

Amanda Richardson

Amanda is responsible for BSIs external policy activities, leading the development of BSI policy and strategies for influencing the International (ISO, IEC) and European (CEN, CENELEC, ETSI) environments, this includes responsibility for ensuring the implementation of the policy decisions agreed by those organizations.  The environment covers a broad range of issues, from detailed technical policy through to the governance of the European and International organizations.  In addition, there is a focus on influencing policy initiatives coming from the European Commission and engaging with UK government on policy development.  

Amanda is the BSI member of the ISO Technical Management Board (TMB). This is a primary influencing role sitting at the core of ISO’s governance structure. 

Email: amanda.richardson@bsigroup.com 

Telephone: +44 20 8996 7452 


Peter Sissons

International Engagement

Peter Sissons

Peter Sissons leads the development of the strategic direction of BSI’s bilateral and multi-lateral relations, in line with the priorities of the UK economy and BSI’s overall strategic aims; building BSI’s International relationships for the benefit of BSI and its UK stakeholders.

 As the global footprint of BSI, as the UK’s National Standards Body, continues to grow, the importance of BSI’s international relations increases. The international engagement team works to develop and deepen BSI’s international relationships with standards development organizations around the world, including other national standards bodies, regional and provincial bodies, and industry consortia. These relationships provide opportunities to increase the international use of BSI’s standards, to open and expand opportunities for UK companies to trade internationally, for businesses to share best practice and for BSI to secure donor-funded international projects; maximising opportunities for the benefit of BSI and its UK stakeholders.

Email: peter.sissons@bsigroup.com 

Telephone: +44 20 8996 7516 


Steve Brunige

Head of Industry and Government Engagement

Steve Brunige

Steve is responsible for BSI’s engagement, as the UK’s National Standards Body, with industry and government stakeholders.  This includes understanding their current and future needs for standards and raising awareness of the benefits that voluntary, consensus-based standards provide to the UK economy through helping businesses become more productive, efficient and innovative.  Steve also engages across government to communicate the opportunities for government to use standards to achieve its policy objectives and as an alternative to regulation. 

Steve also oversees BSI’s relationships with committee members and with organisations that nominate individuals for membership of standards-making committees.

Email: steve.brunige@bsigroup.com

Telephone: +44 20 8996 7517


Martin Danvers

Head of Technical Policy

Martin Danvers

Martin co-ordinates BSI policy on European standardization matters and sits on the technical boards of both CEN and CENELEC. He is also responsible for UK NSB matters and acts as secretary to SPSC and to the British Electrotechnical Committee (BEC), in which capacity he co-ordinates electrotechnical policy in BSI.

Email: Martin.danvers@bsigroup.com

Telephone: +44 20 8996 7753


Daniel Mansfield

Head of Policy Engagement

Daniel Mansfield

Daniel focuses in particular on BSI’s relationship with government, looking at how standards can serve policymakers’ needs. Together with Richard Collin, National and European Policy Manager, he focuses on policy initiatives coming from government and on responding to government consultations where there is a relevance for standards. He also has a strong focus on how standards can help to drive innovation, working across the UK’s ‘innovation infrastructure’ and also with CEN and CENELEC on this topic.

Email: daniel.mansfield@bsigroup.com

Telephone: +44 20 8996 7750



Keith Moyes

Head of Commercial Liaison

Keith Moyes

Keith co-ordinates the BSI view on commercial policy issues in CEN, CENELEC, ISO and IEC. These include the terms for the exploitation of common intellectual property, the protection of intellectual property, the relationship between the European and International organizations and other standards bodies (such as the American Standards Organizations) Keith represents BSI in all commercial policy groups in European and international standards groups, liaises with other National Standards bodies on commercial and marketing issues and monitors BSI’s compliance with the agreed International and European commercial policies.

Email: keith.moyes@bsigroup.com

Telephone: +44 20 8996 7082