Good Environmental Choice Australia (GECA)


The Good Environmental Choice Australia (GECA) Ecolabelling Program, operates a national third-party, independently verified ecolabel, in conformance with Environmental labels and declarations (ISO 14024), that can be applied to a wide range of products and services. 

GECA’s Ecolabel program is internationally recognized through GECA’s membership of the Global Ecolabelling Network (GEN). Those that meet GECA standard requirements are assessed by an independent auditor such as BSI, and licensed by GECA to display the Environmental Choice Australia Ecolabel.

Previously, consumers would have purchased products because it’s: inexpensive, looks good, durable and well branded. Studies are showing that most consumers today are willing to consider ‘environmental impacts’ in their purchasing decisions. GECA was the first third-party ecolabel on the Australian market, and today, is still the most recognizable. 

Since 2001, the GECA Ecolabel has provided consumers, manufacturers, suppliers, project managers and procurement officers with an independent, reliable and convenient way to select products and services that deliver better environmental outcomes. 

The voluntary Australian Environmental Labelling Standards (AELS) developed by GECA are designed to give manufacturers, distributors, and marketers the financial benefits of dealing in and producing environmentally preferable products.

What Standards does GECA cover?

  • The GECA Ecolabel utilises stringent, scientifically based standards of environmental performance for different product sectors to verify product compliance for their ecolabel
  • GECA’s voluntary environmental labelling standards are developed and approved by the Standards Development Committee (SDC) and GECA’s Board of Directors after a widespread consultation process. These standards specify the core environmental performance benchmarks, developed in line with ISO 14024 standards for environmental labelling, against which products and services are assessed in order to receive the Environmental Choice Australia Ecolabel
  • BSI believe that in the contemporary Australian market, it is important to demonstrate to the consumer that businesses are socially and environmentally responsible for their effect on the environment. Together with GECA, we feel that these standards provide a very valuable service to the community and environmentally responsible manufacturers. GECA’s focus is to extract as much benefit for these producers as possible and to have their products used in the market

GECA Environmental Certification

The Sustainability Age

Judy Hollingworth, Good Environmental Choice Australia discusses our transition from the 'information age' into the 'sustainability age', and what it means for businesses moving forward.


Green Buildings

Judy Hollingworth discusses how GECA certification through us can help you obtain Six Star - Green Star Certification for your building.


How can BSI assist you?

We can assist you with all your certification needs in relation to GECA standards.

If you are already in the business and have been exposed to the environmental challenges in the market, you will be surprised as to how easily ecolabel allows for environmental benefits to create financial prosperity. 

If you are new to this area, you will find out, how showing environmental performance has some of the strongest rewards available for any business.

Why choose us?

BSI (British Standards Institution) is the business standards company that equips businesses with the necessary solutions to turn standards of best practice into habits of excellence. Formed in 1901, BSI was the world’s first National Standards Body and a founding member of the International Organization for Standardization (ISO). Over a century later it continues to facilitate business improvement across the globe by helping its clients drive performance, manage risk and grow sustainably through the adoption of international management systems standards, many of which BSI originated. Renowned for its marks of excellence including the consumer recognized BSI Kitemark, BSI’s influence spans multiple sectors including aerospace, automotive, built environment, food, healthcare and ICT. With over 80,000 clients in 172 countries, BSI is an organization whose standards inspire excellence across the globe.

Our clients choose us:

  • For our unique client management structure
  • For our expertise
  • For our integrity
  • Because we are performance minded
  • For our expert assessors